Why a Website?

Opening:

A website makes it easy for customers to learn more about your business at their own pace. How many potential customers can become realized customers if they can learn a little more about you, your company, and your products without having to phone or come to your location? A website allows your potential customers to find the essentials, the who, what, when, where, and why's of your company without your direct attention.

What a Website can provide for your customers:

·    An on-line high-quality, full-color brochure listing all the goods and services offered by your company 24 hours a day 7 days a week.

·    Awareness of your products, services and all business information you want available to your customers, including full details not available on yellow page, print, radio & TV ads

·    A convenient place to purchase your products and services

·    Answers to frequently asked questions (FAQs)

·    Ability to provide feedback to you

·    Directions to your location

·    The ability to make payments / donations online (customer ease)

·    Improved customer service

·    Ability to communicate with you via online feedback and e-mail

·    A place to gain knowledge, view helpful facts and get subject-area expertise

·    A place to view customer testimonials and favorable reviews

·    A place to get all your company basics: Hours, what you do, how to contact you, methods of payment accepted, your location and all business card information.

What a Website can do for your company:

·    Make your company's message available to current and potential customers.

·    Display full details of all your products and services offered.

·    Increase Sales.

·    Expand customer base by providing millions of potential customers an easy way to find you.

·   Serve your local market. There are more than enough local customers with Web access to make it worth your while to get a website.

·   Enhance your company's image.

·   By providing FAQs (Frequently Asked Questions) you can save time and reduce costs by not answering the same questions over and over again (usually by phone).

·    Present a great deal of information very attractively, and updates can easily be made as often as needed so that the information presented is always current. This is particularly easy with the technology of Web Builder Select.

·    Improve Service to your Customer.

·    Stay ahead of, or up with your competition. In today's competitive market, you need an edge over the competition. A website helps give you that edge and bring in more business.

·    Tap into the under-25 market: most universities already offer Internet access to their students and most K-12's will be on the Internet within the next few years.

·    Interact with customers via Forms, e-mail, and surveys.

·    Flexibility. Unlike printed materials, it is easy to change information online. Product updates do not result in out-of-date catalogues

·    Make It Easy for People to Find You- People expect you to have an online presence now.  

·    E-Commerce - Allow customers to purchase your companies products and services on their own time at their convenience without leaving the comfort of their home.

·    Leverage your advertising dollars: There is a limited amount of information that can be stuffed into a radio, TV or print ad. These mediums are expensive. However, include your company's URL in a small print ad or 30 second spot and you have now directed your customers to your Web site which contains enough sales information to make the sale.

·    Respond to your customers when you choose to and not necessarily at the exact moment that they call. 

·    Reach Specialized Markets - No matter what your niche, your customers are probably on-line.

·    Easily and inexpensively offer specials/coupons to entice customers.

Additional Information:

·    When compared to the costs associated with traditional advertising methods such as direct mail, newspaper or magazine ads, or radio and television, the cost of a web site is nominal.

·    Most people with Internet access will surf the net for any information they need, rather than pick up a phone to get it.

·    The Internet provides equal access to it users, whether you are a small business, organization or a Fortune 500 firm.

·    Provides a professional business image (www. on business cards & in ads). Not only will you look like you have business savvy, people know you're serious about your business when you've spent time and money on a professional website.

·    Network:  It's not what you know; it's who you know. A Website is like passing out your business card to thousands…(i.e. provide your company info to 1000’s)

·    Most Internet users are highly educated with above average incomes.

·    By mentioning your company's website in your ad, customers will be able to look at your Web site and buy your products or learn about your services as soon as the urge hits them. 

Conclusion:

Businesses on the Internet today are the ones positioning themselves for tomorrow's market place. Tap into your company's web potential today.

Remember that your customers are using the Internet along with the rest of the world!

Your clients expect it. If your organization is not on the internet, to many, your organization simply doesn't exist.

As more and more businesses and organizations get online, those who don't will increasingly be putting themselves at a competitive disadvantage.

In order to remain competitive in the 21st century, you must include the internet in your long term plans.

Right now, somewhere on the web, someone is looking for the products and services you offer, and your competitors likely either have a website or are thinking of getting one.